Press release

FOR IMMEDIATE RELEASE LONDON AUGUST 2004

“Troll Fell”
Gaming in the world of adventure

Click here for Press release in Word format (.doc)

· Book launch supported by online game
· Another successful gaming platform
· Once again planetnewmedia capture the fantasy

London design agency, planetnewmedia speeds up the game playing arena, with the creation of a unique platform game to launch a highly targeted campaign for Harper Collins.

Having successfully completed an online game for the launch of the best selling 'Sabriel', planetnewmedia once again have developed a unique environment to chart the story of the Troll Fell.

The game is an addictive experience with a choice of characters taken straight from the chapters within the story’s captivating world. The challenges of the game are both fast paced and exciting.

Minaz Ramzan, planetnewmedia "We are very keen to develop long term relationships with our clients, and to do this we deliver compelling solutions to our clients needs. In this way we are able to keep relationships alive. Each project we work on is unique, and in this case, each book is unique. By using our creativity we develop ways in which our clients can stand out. 'Sabriel', and the game we created for its launch was extremely successful and that is why we were asked to create something special for 'Troll Fell'."
planetnewmedia works with best of breed clients that include MTV, The Science Museum, Club 18-30,The Victoria & Albert Museum, VH1, Nickelodeon etc…

www.planetnewmedia.com
www.harpercollins.co.uk/microsites/trollfell/game/

For further information contact:

Minaz Ramzan
e. minaz@planetnewmedia.co.uk
t. +44 (0)20 7620 6060

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